sagacity segmentation

sagacity segmentation
A form of market segmentation developed to improve the discriminating power of income and demographic classifications. This form of segmentation combines life-cycle, income, and socio-economic information with JICNAR data. The underlying theme is that as people pass through the various stages of their lives they have different aspirations and patterns of behaviour, which are reflected in their consumption of goods and services.

Big dictionary of business and management. 2014.

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  • Sagacity Segmentation — is a means of segmenting a population of interest using life cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation systems is that as people pass through life, their aspirations and… …   Wikipedia

  • Banking in India — originated in the first decade of 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which… …   Wikipedia

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